WALL OF PHILANTHROPYAWARD-WINNING DESIGN BRINGS ASU'S PRIVATE SUPPORT MISSION TO LIFE
Arizona State University’s 6-story Fulton Center is located on the NE corner of University Drive and College Avenue in Tempe. This end-to-end award-winning “Wall of Philanthropy” is located on the top floor in a newly remodeled space featuring The Joan and David Lincoln Conference Center.
Lori Pasulka and ASU Print and Imaging Lab, who produced and installed the final product, won WSPA’s gold in their 15th Annual Print Excellence Awards. It was elevated to the Premier Print Awards competition in Pittsburgh where it won a 2018 Certificate of Merit. Special thanks to Print and Imaging Lab’s Senior Director, Cathy Skoglund, who submitted this entry for consideration. Truly a team effort!
Since ASU Enterprise Partners is a nonprofit and their purpose is fundraising and philanthropy, this community meeting space needed to reflect what they’re about in a modern and inviting way. The renovation made this space open and bright with lots of windows and views.
The art reflects this modern feel with two long collages. The background is a flowing “river of words” in the adjacent gray wall color (Dunn Edwards “Lunar Landing”). This colored word pattern helps tie the east end of the conference center, past the center elevator area which faces the main conference room all the way to the west end of this space.
The metal prints and words printed on the underside of 3/8″ acrylic in gold are situated at different levels using a custom standoff system with brushed metal hardware that matches the interior accents in the space.
Lori worked with ASU’s PrintLab, a student-run print shop with a large-format printer that was used to print the metal prints, the acrylic rectangles. They planned and ordered the complex, multi-level standoff system. PrintLab worked with a professional third-party installer, whose expertise is evident in the final results.
Because the Wall of Philanthropy won gold in this competition, it was elevated to the Premier Print Awards competition in Pittsburgh where it won a 2018 Certificate of Merit.
Lori is an extremely creative person who stays on top of current trends. She is always learning the new way, but consistently creates powerful messages through her elite graphic design abilities. She is extremely organized, listens and remembers every word. She was the most recognized designer in the entire Arizona State University community, which means she went above and beyond to keep within brand guidelines while showcasing unique ideas. She is extremely self-motivated and works very well remotely. She excels best when given the goal of the project and precise deadlines. She has in-depth knowledge of the printing industry, allowing her to utilize the latest technologies creating fresh ideas while designing within a budget. Let her do her thing and she will wow the crowd and produce award-winning designs through any medium or media.
Cathy is the former Senior Director of ASU’s Print & Imaging Lab.
This wall features gray-on-gray 3D lettering with the campaign slogan “Together, Our Potential Is Limitless” for Campaign ASU 2020. Lori worked with Airpark Signs in Scottsdale, who produced this featured proof of her design. The custom lettering was created, custom painted, and installed near the reception entrance of the 6th Floor conference center in the Fulton Center.
The “Athenian Oath” was installed near the entrance wall to a smaller conference meeting area that can be split into two meeting rooms. Lori worked with Airpark Signs in Scottsdale, who produced this wall decal. It is located near a smaller meeting area on the west end of the 6th Floor conference center in the Fulton Center, near the kitchen and unique book wall.
From The Oath of the Athenian City-State
We will ever strive for the ideals and sacred things of the city, both alone and with many;
We will unceasingly seek to quicken the sense of public duty;
We will revere and obey the city’s laws;
We will transmit this city not only not less, but greater, better and more beautiful than it was transmitted to us.
“When Giving Is All You Have” poem, written by Alberto Álvaro Ríos, is featured on a wall adjacent to The Joan and David Lincoln Conference Center on the 6th Floor of the Fulton Center in Tempe, AZ. Dr. Ríos is a Katherine C. Turner Endowed Chair in English at Arizona State University, as well as an inaugural Poet Laureate of Arizona.
Lori worked with Airpark Signs in Scottsdale who produced this proof to have this custom sign created and installed near the entrance of the 6th Floor conference center in the Fulton Center.