AWARDS
ABUNDANT HARVESTS2018 PRINT EXCELLENCE AWARD (Gold)
Western States Printing Alliance (WSPA)
This award recognizes outstanding printed material that masterfully combines craft with technology. Entries are judged against rigorous technical and creative criteria, including registration, color fidelity, sharpness, ink coverage, finishing, and overall design impact.
Winning Gold in this regional competition qualified the piece for elevation to the national Premier Print Awards in Pittsburgh. The award honors work that demonstrates exceptional quality in paper selection, tonal richness, and typographic excellence.
WSPA is an affiliate of Printing Industries of America.
GOLD AWARD
CERTIFICATE OF MERIT
Client ASU Enterprise Partners/Foundation
Date 2018
Category Large Format Print
Market Nonprofit
I collaborated closely with the ASU Print and Imaging Lab to produce and install the final product. Special thanks to Cathy Skoglund, Senior Director of the Lab, for submitting the entry. This recognition is a testament to the seamless collaboration between design and production.
FRESH IDEAS
Lori is an extremely creative person who stays on top of current trends. She is always learning the new way, but consistently creates powerful messages through her elite graphic design abilities. She is extremely organized, listens and remembers every word. She was the most recognized designer in the entire Arizona State University community, which means she went above and beyond to keep within brand guidelines while showcasing unique ideas. She is extremely self-motivated and works very well remotely. She excels best when given the goal of the project and precise deadlines. She has in-depth knowledge of the printing industry, allowing her to utilize the latest technologies creating fresh ideas while designing within a budget. Let her do her thing and she will wow the crowd and produce award-winning designs through any medium or media.
Cathy is the former Senior Director of ASU’s Print & Imaging Lab.
GOLD AWARD
Award Recognition:
- Gold Award, Western States Printing Alliance (WSPA) Print Excellence Competition.
- Elevated to the Premier Print Awards (Pittsburgh) as a Gold winner.
The Verdict: Judged on technical mastery and design excellence, this piece stood out for its sharpness, color richness, and innovative finishing.
Collaborators: Printed by Cereus Graphics and Fuzion Visual Engineering. With Gratitude: The late Kevin Kendrick.
ASTER AWARDS
From AsterAwards.com: The Aster Awards Program is an elite competition dedicated to recognizing the nation’s most talented healthcare marketing professionals for outstanding excellence in advertising. Winning entries, judged by a diverse panel of industry experts, are published in the Marketing Healthcare Today magazine. Winning entries must score in the top tiers amongst similar sized organizations.
ASTER AWARD – SILVER
Client VistaCare
Date 2009
Group Specialty Care
Category Patient Handbook
Market Business to Consumer (B2C)
2009 Silver Aster Award VistaCare Patient Handbook Redesign
Hired as Interim Art Director during a corporate transition, I was tasked with revitalizing VistaCare’s legacy patient handbook. The original edition was outdated and lacked clear navigation.
My solution involved a complete visual overhaul:
- Navigation: Replaced expensive die-cut tabs with a strategic color-coding system using the corporate palette.
- Functionality: Designed a deep pocket on the inside back cover for document organization.
- Tone: Created a compassionate, easy-to-read guide for families caring for terminally ill loved ones.
This 32-page booklet, produced in collaboration with Marketing Director Mike Fleming, was recognized with a Silver Aster Award for excellence in healthcare marketing.
ASTER AWARD – GOLD
Client VistaCare Date 2009 Group Specialty Care Category Direct Mail Piece – Single Market Business to Business (B2B)
EXCELLENCE AND SOPHISTICATION
Lori Pasulka is the kind of designer that not only produces exceptionally high-quality work, but also inspires a better process and superior product through her impeccable project management, creativity, and excellent interpersonal skills. One example of her work is the 32-page admission guide that she completed for VistaCare hospice. Not only did she design a beautiful and functional piece for our new patients and families, but she lent a sophistication to how we approached the content development with an eye to adult learning principles. Another example was a direct mailer she designed for VistaCare, which not only sparked improved brand awareness, but also delivered return on investment in terms of physician response and new hospice referrals.
Mike is the former Vice President of Marketing at VistaCare.