The work in this portfolio includes projects from a lengthy 2016 contractor assignment in the PetSmart home office creative department where Lori designed and executed branded “store experience” creative projects.
AD RACK FLYERS
A 2-sided flyer for Pinnacle Pet Nutrition—natural pet food only available at PetSmart, a 2-sided flyer for pet crate and carrier specials, and a flyer promoting the PetMD online app.
PETSHOTEL POSTCARD
RAWHIDE AISLE SIGNAGE
IN-STORE SIGNAGE
PETSMART PATIO EVENT BILLBOARD
PetSmart Patio, located at Chase Field in Phoenix, AZ, is the perfect place to cheer on the Diamondbacks. Take your pup to a ballgame for even more baseball fun. On May 1st, 2016, the goal was to break the Guinness World Record for the Most Dogs Attending a Sporting Event. The results? 858 dogs attended this event — just 142 shy of the 1000 needed. This digital billboard was visible throughout the metro Phoenix area to promote Dog Days of Summer games in the 2016 D-backs season.
Additional digital countdown billboard version to enhance the excitement around this fun AZ Diamondbacks event
HALLOWEEN MONSTER BASH PROMOTION
HOLIDAY PROMOTION
PetSmart Holiday promotion included welcoming Santa with a window sign, bag stuffers and an A-frame sign at the entrances of the stores, as well as festive endcap signage in the store.
