The work in this portfolio includes projects from a 2016 seven-month contractor assignment in the PetSmart home office creative department where Lori designed and executed branded “store experience” creative projects.
AD RACK FLYERS
PETSMART PATIO EVENT BILLBOARD
PetSmart Patio, located at Chase Field in Phoenix, AZ, is the perfect place to cheer on the Diamondbacks. Take your pup to a ballgame for even more baseball fun. On May 1st, 2016, the goal was to break the Guinness World Record for the Most Dogs Attending a Sporting Event. The results? 858 dogs attended this event — just 142 shy of the 1000 needed. This digital billboard was visible throughout the metro Phoenix area to promote Dog Days of Summer games in the 2016 D-backs season.
Additional digital countdown billboard version to enhance the excitement around this fun AZ Diamondbacks event