LORI PASULKAGRAPHIC DESIGN | DIGITAL, WEB, PRINT + LARGE-FORMAT
Lori Pasulka, principal of Creative Harvest, provides clients with creative solutions to graphic design challenges. Prior to Creative Harvest’s inception, Lori’s early experience as art director for The Phoenician Resort, as well as graphic designer at The Pointe Hilton Resorts provided the solid foundation to approach client projects with creativity and thoughtful expertise. Throughout her career she continues to pivot by learning and offering additional skills and services in the ever-changing graphic design realm.
CUSHMAN & WAKEFIELD
Since January 2021 Lori has been assisting the Phoenix-Las Vegas marketing team at Cushman & Wakefield (assignment via Creative Circle). Lori designs collateral including BOVs (broker opinion of value), OMs (Offering Memorandum), property brochures, reports, infographics, eblasts and more for various Metro Phoenix commercial real estate brokerage teams. Projects feature office spaces ranging from towers to midrises, medical complexes and industrial buildings.
Cushman & Wakefield (NYSE: CWK) is a leading global real estate services firm that delivers exceptional value for real estate occupiers and owners. Cushman & Wakefield is among the largest real estate services firms with approximately 50,000 employees in over 400 offices and 60 countries. In 2020, the firm had revenue of $7.8 billion across core services of property, facilities and project management, leasing, capital markets, valuation and other services.
CHANDLER-GILBERT COMMUNITY COLLEGE
From May-July 2020 Lori assisted the marketing team at Chandler-Gilbert Community College with a number of digital projects ranging from Juneteenth and Black Lives Matter, web assets for their new Drupal site, as well as digital graphics supporting virtual graduation during COVID-19, and other rapidly changing priorities.
Chandler-Gilbert Community College is a comprehensive community college in Chandler, Arizona, serving the higher education needs of their residents at four locations in the Southeast Valley of the Phoenix metropolitan area—the Pecos Campus in Chandler, the Williams Campus in Mesa, the Sun Lakes Center in Sun Lakes, and the “Communiversity” in Queen Creek. CGCC offers degrees and certificates in a variety of fields, university transfer, workforce development programs, and continuing education.
Lori assisted the creative team at Origami Owl—a B2B and B2C custom jewelry company. During summer 2019 she worked on designs for large-format convention signage, social media and web assets, as well as print projects. From November 2019-March 2020 she was invited back to help with numerous holiday promotion and L.E.A.D. 2020 convention projects, including PowerPoint presentations and promotional web assets and social media.
Based in Chandler, Arizona, Origami Owl boasts over 300 employees and more than 40,000 independent sales consultants (“Designers”) in the U.S. and Canada. Origami Owl Designers tell stories and sell this unique line of jewelry at in-home parties.
Origami Owl® Custom Jewelry was founded in 2010 by then 14-year-old founder, Bella Weems, who created a line of meaningful jewelry, including signature Living Lockets®, which can be customized with charms to tell a personal story. Origami Owl, a national social selling company and Inc. “Hire Power Award” recipient, is fulfilling its mission to be a force for good—to love, inspire and motivate people of all ages to reach their dreams and empower them to make a difference in the lives of others.
ASU ENTERPRISE PARTNERS
From late 2016 through early 2019 Lori created high-quality visual communication solutions for ASU Enterprise Partners—a nonprofit organization which raises and invests resources for the benefit of Arizona State University. There she collaborated and strategized with directors, project managers and team members to create thoughtful, branded solutions for the ASU Foundation, donor relations, financial, and real estate teams. She art directed, designed and managed projects including wall displays, unique donor gifts, high-caliber invitations, customized proposals and presentations, brochures, annual reports and photo shoots.
A few highlights from her work at ASU Enterprise Partners:
- Art directed, designed and produced a $12,000, high-profile art installation in the $1M remodeled 6th Floor of the Fulton Center. This “wall of philanthropy” won a gold award with the Western States Printing Alliance and a certificate of merit with the Premier Print Awards in Pittsburgh in 2018.
- Created a professional custom presentation box used to house case statement brochures for Campaign ASU 2020 development professionals for presenting to specific donors.
- Designed and elevated ASU-branded collateral for ASU’s Foundation, President’s Club and Women and Philanthropy, and was the most featured graphic designer in ASU’s monthly “What’s on Press” for 2 years
- Art directed a photo shoot of ASU’s Washington DC building with architectural photographer, Alan Karchmer and architectural firm CORE in July 2018.
For most of 2016 Lori assisted the creative advertising “store experience” team at the corporate headquarters for PetSmart as a senior designer contractor. Her contract was extended multiple times. Projects ranged from digital billboards, ad rack flyers and in-store signage to promotional banners, A-frame sidewalk signs, bagstuffers, and a myriad of other projects.
PetSmart employs 55,000+ associates, operate 1,600+ retail stores in the United States, Canada and Puerto Rico. In additional to providing over 11,000 products in their stores, they also offer services such as our Grooming Salon, Pets Hotel, and Pet training. Our portfolio of digital resources for pet parents–including PetSmart.com, Chewy.com, and OnlyNaturalPet.com offers the most comprehensive online pet supplies and pet care information in the U.S.
From 2009 forward, Lori has expanded her professional skills and networked with others who recognize the popularity of WordPress—an open source content management system (CMS), which makes up 30% of all websites on the internet. In 2012 and 2013 Lori contributed volunteer graphic design services for WordCampPHX—an annual sold-out weekend that attracts 700+ avid WordPress fans from all over the U.S. to downtown Chandler. Lori was part of the team selecting speakers for the 2020 WordCamp PHX. She also has been an assistant organizer for the AZ WordPress Meetup Group (2013-2016).
EDUCATION AND AFFILIATIONS
Lori earned her Bachelors of Science degree in Art, with a concentration in Visual Communications from Illinois State University. She has served on the Program Advisory Committee for The Art Institute of Phoenix (2001-2005), and has been a member and served in leadership roles with the Arizona chapter of the American Institute of Graphic Arts (AIGA) (1998-2004). Ms. Pasulka is active with the American Marketing Association (AMA) volunteering with their Special Interest Group (SIG) events. She has also been a member of the Phoenix Adobe InDesign Users Group (PHXIDUG).