THE PHOENICIAN
MOBIL 5-STAR AWARD WINNERS EVENT—THE ART OF EXCELLENCE
In 1998 The Phoenician hosted a Mobil Five-Star Awards weekend. The invitation list included leaders from 40 Mobil Five-Star North American properties, so this very special invitation needed to reflect the high caliber event. Lori and colleagues determined the event theme: The Art of Excellence. Instead of a typical formal invitation, invitees received a box with a miniature reproduction of a Fritz Scholder painting that was part of The Phoenician’s extensive art collection.
The miniature painting and easel gift was carefully packed into a box and accompanied by an engraved, embossed, foil-stamped invitation on textured paper with a handsome navy deckle edge. Also enclosed was an rsvp card, envelope and inserts about the weekend and about the featured artist. The gift box was wrapped in handmade paper and labeled with a foil-stamped mailing label hand calligraphied by calligrapher, Roxanne Bock. Gift box was packaged for shipment.
The Phoenician’s theme The Art of Excellence is applied to a weekend of events designed especially with the guests in mind:
“Whether you wish to experience Native American or contemporary art; the art of nature, on a tour of the Grand Canyon or the beautiful red rock country of Sedona; the art of golf featuring 27 challenging holes; the art of well-being with a soothing spa treatment; the art of shopping at one of Scottsdale’s world class centers; or simply pursue the art of relaxation, pool side, we hope you will enjoy your stay at The Phoenician.”
“The 1998 Mobil Four- and Five-Star Award winners have demonstrated a commitment to excellence that is raising the standards for all restaurants and lodgings throughout North America. We salute their dedication to consistently delivering the kind of quality experience that today’s discerning traveler expects and demands.”
~ Lucio A. Noto, Chairman and Chief Executive Officer of Mobil Corporation (1998)
HOSPITALITY AND F+B
