VISTACARE

AWARD-WINNING HOSPICE PATIENT GUIDEBOOK

OUR JOURNEY—THE HOSPICE ANSWER BOOK

32-PAGE BROCHURE AND 3/8" CAPACITY POCKET FOLDER
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This patient handbook entitled Our Journey – The Hospice Answer Book for VistaCare won a 2009 Aster Award for excellence in healthcare marketing. Lori Pasulka, teamed up with Marketing Director, Mike Fleming, to produce this award-winning piece for VistaCare. She was hired as their interim art director from February – August 2008, while their corporate team prepared to close its Scottsdale office for a planned merger with Dallas-based Odyssey Healthcare.

The purpose of this 32-page booklet was to help caregivers, family members and patients understand the full range of services provided by VistaCare, as well as to address commonly asked questions thus providing a practical “how to” guide on caring for a terminally ill loved one. The previous edition (circa 1980’s) had a very dated look and was definitely in need of a face lift. By using VistaCare’s corporate color palette as a method of navigating the reader through the handbook, costly die-cut tabs were eliminated from the design plan. The inside back cover was designed to have a generous deep pocket to organize all important documents in this useful handbook.

VistaCare Pages 2-3
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SILVER—ASTER AWARDS

SPECIALTY CARE FOR PATIENT HANDBOOK

From AsterAwards.com: The Aster Awards Program is an elite competition dedicated to recognizing the nation’s most talented healthcare marketing professionals for outstanding excellence in advertising. Winning entries, judged by a diverse panel of industry experts, are published in the Marketing Healthcare Today magazine. Winning entries must score in the top tiers amongst similar sized organizations.

2009 Aster Award - Silver

EXCELLENCE AND SOPHISTICATION

Lori Pasulka is the kind of designer that not only produces exceptionally high-quality work, but also inspires a better process and superior product through her impeccable project management, creativity, and excellent interpersonal skills. One example of her work is the 32-page admission guide that she completed for VistaCare hospice. Not only did she design a beautiful and functional piece for our new patients and families, but she lent a sophistication to how we approached the content development with an eye to adult learning principles. Another example was a direct mailer she designed for VistaCare, which not only sparked improved brand awareness, but also delivered return on investment in terms of physician response and new hospice referrals. (Note: Mike Fleming was former VP of Marketing and Communications at VistaCare, and Lori’s supervisor during that 6-month contractor assignment in 2008.)

Mike Fleming

Chief Marketing and Development Officer, Amedisys Hospice

“From the moment it begins until the instant it ends, each human life is a miracle of nature, worthy of our respect.”