PetSmart Logo

The work in this portfolio includes projects from a lengthy 2016 contractor assignment in the PetSmart home office creative department where Lori designed and executed branded “store experience” creative projects.

AD RACK FLYERS

PetSmart-Pinnacle-Shop-Ad-Rack-Flyer_front-11-2016
Petsmart-Pinnacle-Shop-Ad-Rack-Flyer-back-11-2016
PetSmart_Containment_AdRackFlyer2_09-2016
PetSmart_Containment_AdRackFlyer_09-2016

A 2-sided flyer for Pinnacle Pet Nutrition—natural pet food only available at PetSmart, a 2-sided flyer for pet crate and carrier specials, and a flyer promoting the PetMD online app.

PETSHOTEL POSTCARD

PetSmart-PetsHotel_1free_night_postcard_2016
PetSmart-PetsHotel_1free_night_postcard_2016

RAWHIDE AISLE SIGNAGE

PetSmart_EDU_SIGNS_19x40_DTRH_DVDR_001
PetSmart-Rewarding-Training_Edu_Flag_6x40_DOTR_VERT
PetSmart_EDU_SIGNS_19x40_DTRH_DVDR_002
PetSmart Treat Aisle Lugon
PetSmart_SEPT_Treat_Rawhide_Reset_Bump_ColorUpdate_B
PetSmart_SEPT_Treat_Rawhide_Reset_Bump_ColorUpdate_B2
PetSmart_SEPT_Treat_Rawhide_Reset_Bump_ColorUpdate_B3
PetSmart_SEPT_Treat_Rawhide_Reset_Bump_ColorUpdate_B4
PetSmart_SEPT_Treat_Rawhide_Vert_Flag_4x10_2sided_Page_01
PetSmart_SEPT_Treat_Rawhide_Vert_Flag_4x10_2sided_Page_03
PetSmart_SEPT_Treat_Rawhide_Vert_Flag_4x10_2sided_Page_05
PetSmart_SEPT_Treat_Rawhide_Vert_Flag_4x10_2sided_Page_11

IN-STORE SIGNAGE

PetSmart_ONP-8x7_cat-box-sign-10-2016
PetSmart Simply Nourish Source violator
PetSmart-Authority_GrainFree-Cat-Violator_11-2016
PetSmart_DogHome_Flag_sign_09-2016
PetSmart-SimplyNourish_Inline_Cat_VERT_Sign_7X22_11-2016
PetSmart_ONP-8x7_cat-box-sign-10-2016

PETSMART PATIO EVENT BILLBOARD

PetSmart Patio, located at Chase Field in Phoenix, AZ, is the perfect place to cheer on the Diamondbacks. Take your pup to a ballgame for even more baseball fun. On May 1st, 2016, the goal was to break the Guinness World Record for the Most Dogs Attending a Sporting Event. The results? 858 dogs attended this event — just 142 shy of the 1000 needed. This digital billboard was visible throughout the metro Phoenix area to promote Dog Days of Summer games in the 2016 D-backs season.

Additional digital countdown billboard version to enhance the excitement around this fun AZ Diamondbacks event

Take Pup Ballgame Digital Countdown
Petsmart-Digital-Bulletin-ClearChannelOutdoor.jpg

HALLOWEEN MONSTER BASH PROMOTION

PetSmart Photo Booth table tent
PetSmart_Halloween_InStoreEvent_TableTent_01-10-2016
PetSmart_Halloween_InStoreEvent_TableTent_03-10-2016
PetSmart_Halloween_InStoreEvent_TableTent_05-10-2016
PetSmart_Halloween_InStoreEvent_TableTent_02-10-2016
PetSmart_Halloween_InStoreEvent_TableTent_06-10-2016
PetSmart-Halloween-Safety-Card_10-2016
PetSmart_Halloween_EventSignage_Arrow_floor-cling
PetSmart-Postcard-4.25x5.5_front-10-2016
PetSmart_Halloween_Bagstuffer_09-2016
PetSmart-Digital-CodeRed-Social-Halloween-Poster-10-2016

HOLIDAY PROMOTION

PetSmart Holiday promotion included welcoming Santa with a window sign, bag stuffers and an A-frame sign at the entrances of the stores, as well as festive endcap signage in the store.

PetSmart-Holiday-Bagstuffer-front-12-2016
PetSmart-Holiday-Bagstuffer-back-12-2016
PetSmart_Colorful_Sm_Pets_gifts_EC_11-2016
PetSmart Holiday Endcap Signage