Lori Pasulka designed this catalog cover and page layouts for OakCraft – craftsmen of high-end cabinetry for kitchens, bathrooms and entertainment centers. Old world craftsmanship was communicated throughout with a hand-written feel to the typography, a “tea-stained” look on page backgrounds (as well as the front and back vellum fly sheets), and professional photography featuring OakCraft’s quality cabinetry.
As for the cover, a rich, woodgrain-textured, heavyweight stock was used: (Gmund Savanna in Glowing Makassar — a luminous golden-bronze hue) imported from Germany. OakCraft’s logo was blind embossed, with their name foil-stamped in copper, keeping the cover clean and upscale.
Note: Lori’s creative direction was executed by the in-house graphic designer at Hogue Printing, where the catalog was printed.
From OakCraft’s website:
There are a lot of cabinet makers out there. And indeed, we respect each and every one. But there’s a difference between “making” a cabinet, and “creating” cabinetry. For almost half a century, the artisans at OakCraft have been creating inspired works of art that have in turn, inspired the people that have them throughout their homes.
Combining superior craftsmanship with cost-saving production processes, OakCraft delivers a full range of quality products that cater to all your needs from cabinets to built-ins, interior wood accessories to match cabinet color and much more. We tailor make product sizes to fit specific requirements, improve aesthetics, and provide an innovative sense of design.