LORI PASULKA

CREATIVE HARVEST

Hello! I’m Lori Pasulka, principal of Creative Harvest. I partner with organizations to solve graphic design challenges with creative, strategic solutions. My journey began in hospitality branding as Graphic Designer at The Pointe Hilton Resorts and then later Art Director for The Phoenician Resort—roles that taught me to approach every client project with creativity, thoughtful expertise, and a deep understanding of brand consistency.

Over the years, I’ve served a diverse range of clients across industries: from commercial real estate (Cushman & Wakefield) and security hardware (Allegion) to retail (PetSmart), higher education (ASU, Chandler-Gilbert CC), and nonprofit (ASU Enterprise Partners). My work has earned recognition including a Gold Award from the Western States Printing Alliance and a Silver Aster Award for Healthcare Marketing.

I believe that learning and offering new capabilities keeps me engaged in the ever-changing design realm. In 2023, I relocated back to the Chicago area to be closer to family and friends, continuing to bring the same dedication and vision to every project I undertake.

SCHOOL NURSE SUPPLY  | Current

Sole designer for a niche B2B business serving school nurses nationwide. Manage all visual communications including a 270-page annual catalog, sales collateral, digital campaigns, and Shopify e-commerce imagery. Also supporting brand evolution through logo refinement and comprehensive marketing strategy development (mission, vision, USP, ethos, core values and tone of voice).

School Nurse Supply provides health and wellness products designed for school nurses and early childhood providers, so the people caring for kids have everything they need to do it well.

RAMSEY SOLUTIONS  |  Remote Contract (2023)

Served as Production Designer for the Live Events team, operating within a Jira-driven workflow to translate high-energy concepts into tangible, print-ready assets. My scope included the Money & Marriage Getaway, EntreLeadership Master Series, and the company Christmas Party. While my primary expertise lay in InDesign and print production (handouts, signage, environmental graphics), I adapted to the team’s use of Figma for collaborative reviews, ensuring a seamless production pipeline across all event touchpoints.

ramseysolutions.com

We help people build wealth, do what they love, and create real relationships in a common sense, but counter-cultural way.

ALLEGION  | Year-Long Contract

Assisted the Brand and Solutions Marketing team in producing long-form catalogs for the commercial B2B Door Control, Exits & Accessories division. Navigated a complex “house of brands” ecosystem—including Schlage, Ives, Von Duprin, LCN, and others—by designing digital ads and social media graphics that maintained a unified message across diverse product lines. Managed workflows using Adobe Experience Manager (DAM) and Adobe Workfront to ensure efficient delivery of assets for the manufacturing and construction sectors

Allegion (NYSE: ALLE) is a global pioneer in seamless access, with leading brands like CISA®, Interflex®, LCN®, Schlage®, SimonsVoss® and Von Duprin®. Focusing on security around the door and adjacent areas, Allegion secures people and assets with a range of solutions for homes, businesses, schools and institutions.

CUSHMAN & WAKEFIELD  | Contractor (Jan 2021 – Sep 2022)

Partnered with the Phoenix marketing team to execute strategic graphic design for property marketing and pitch collateral. Delivered a wide range of on-brand assets—including interactive presentations, BOVs, offering memorandums, infographics, and floor plans—for commercial real estate teams across Metro Phoenix and Nevada. Owned projects end-to-end, managing timelines and production while collaborating with fee-earners and leadership. Additionally mentored junior designers and support staff, providing art direction to foster a high-performing creative environment.

Cushman & Wakefield (NYSE: CWK) is a leading global real estate services firm that delivers exceptional value for real estate occupiers and owners. Cushman & Wakefield is among the largest real estate services firms with approximately 50,000 employees in over 400 offices and 60 countries. In 2021, the firm had revenue of $9.4 billion across core services of property, facilities and project management, leasing, capital markets, valuation and other services.

CHANDLER-GILBERT COMMUNITY COLLEGE | Contractor (2020)

Supported the marketing team during the rapid transition to remote operations caused by the COVID-19 pandemic. I designed critical digital assets to maintain community engagement, including virtual graduation graphics, web assets for a new Drupal site, and culturally responsive campaigns for Juneteenth and the Black Lives Matter movement. My work required agility to meet rapidly changing priorities while ensuring clear, inclusive communication for students and the community.

Chandler-Gilbert Community College is a comprehensive community college in Chandler, Arizona, serving the higher education needs of their residents at four locations in the Southeast Valley of the Phoenix metropolitan area—the Pecos Campus in Chandler, the Williams Campus in Mesa, the Sun Lakes Center in Sun Lakes, and the “Communiversity” in Queen Creek. CGCC offers degrees and certificates in a variety of fields, university transfer, workforce development programs, and continuing education.

ORIGAMI OWL | Recurring Contractor (Summer 2019 – March 2020)

Served as a graphic designer for the creative team at Origami Owl, a custom jewelry company with a direct-selling business model. During my initial engagement (summer 2019), I designed large-format convention signage, social media assets, and web graphics. I was invited back for a second contract (November 2019–March 2020) to support holiday promotions and the L.E.A.D. 2020 convention, creating PowerPoint presentations and promotional web assets.

This repeat engagement reflected a successful partnership, allowing me to contribute to both B2B and B2C visual communications across print and digital channels.

Based in Chandler, Arizona, Origami Owl boasts over 300 employees and more than 40,000 independent sales consultants (“Designers”) in the U.S. and Canada. Origami Owl Designers tell stories and sell this unique line of jewelry at in-home parties.

Origami Owl® Custom Jewelry was founded in 2010 by then 14-year-old founder, Bella Weems, who created a line of meaningful jewelry, including signature Living Lockets®, which can be customized with charms to tell a personal story. Origami Owl, a national social selling company and Inc. “Hire Power Award” recipient, is fulfilling its mission to be a force for good—to love, inspire and motivate people of all ages to reach their dreams and empower them to make a difference in the lives of others.

ASU ENTERPRISE PARTNERS | Graphic Designer (Late 2016 – Early 2019)

Designed visual communications for ASU Enterprise Partners, a nonprofit dedicated to providing an ecosystem of services to create solutions and generate resources that extend Arizona State University’s reach and advance its charter.

I collaborated with teams across the enterprise, including the ASU Foundation, University Realty, and ASURE. My portfolio ranges from high-caliber donor proposals and annual reports to the award-winning “Wall of Philanthropy” art installation. A key highlight was art directing a photo shoot of ASU’s Washington DC building with renowned architectural photographer Alan Karchmer, and architectural firm CORE capturing the university’s national presence.

My work was consistently recognized, earning me the title of the most featured graphic designer in ASU’s monthly “What’s on Press” for two consecutive years.

PETSMART  |  Senior Graphic Designer Contractor (2016 & Previous Years)

Served as a Senior Graphic Designer for the “Store Experience” creative team at PetSmart corporate headquarters in Phoenix, AZ. My engagement spanned several years, consisting of multiple distinct contracts ranging from short-term projects to longer assignments.

I produced a wide variety of assets including digital billboards, in-store signage, promotional banners, A-frames, and bag stuffers for over 1,600 retail locations across the U.S., Canada, and Puerto Rico. These recurring assignments were built on strong professional relationships and a proven track record of delivering high-quality, on-brand creative for the retail environment.

PetSmart employs 55,000+ associates, operate 1,600+ retail stores in the United States, Canada and Puerto Rico. In additional to providing over 11,000 products in their stores, they also offer services such as our Grooming Salon, Pets Hotel, and Pet training. Our portfolio of digital resources for pet parents–including PetSmart.com, Chewy.com, and OnlyNaturalPet.com offers the most comprehensive online pet supplies and pet care information in the U.S.

WORDPRESS | Volunteer & Enthusiast (2009–Present)

I’ve been an active member of the WordPress community since 2009, initially contributing volunteer graphic design services to WordCamp PHX (2012–2013) and serving as an assistant organizer for the AZ WordPress Meetup Group (2013–2016). I also participated in the speaker selection process for WordCamp PHX 2020.

In recent years, my focus has shifted to applying these skills to my own practice, including building and maintaining Creative Harvest and providing occasional consulting to others on open-source CMS solutions. This journey reflects my long-standing commitment to the platform and continuous learning.

EDUCATION AND AFFILIATIONS

I earned a Bachelor of Science in Art with a concentration in Visual Communications from Illinois State University.

My commitment to the design community includes:

• AIGA (Arizona Chapter): Served in leadership roles and as a member (1998–2004).
• The Art Institute of Phoenix: Served on the Program Advisory Committee (2001–2005).
• American Marketing Association (AMA): Active volunteer for Special Interest Group (SIG) events.
• Phoenix Adobe InDesign Users Group (PHXIDUG): Long-time member.