School Nurse Supply is a niche B2B business serving school nurses across the U.S. through a six-person sales team and robust Shopify presence. As their sole designer, I manage all visual communications: from a 270-page annual catalog with 12 product sections to sales collateral, digital campaigns, and e-commerce imagery. I’ve also supported brand evolution through logo refinement and am developing their comprehensive marketing strategy—including mission, USP, and vision—to strengthen market positioning.