School Nurse Supply is a niche B2B small business serving school nurses across the U.S. via a sales team and robust Shopify presence. As their only designer, I manage the full scope of visual communications — from tradeshow essentials (booth banners, table runners and drapes) to pull-up retractable banners, promotional products, a 270-page annual catalog spanning 12 product sections, sales collateral, digital campaigns, and e-commerce imagery. I also contributed to brand strategy development, including defining their mission, USP, and vision to strengthen market positioning.

The existing brand centers on “Nurse Wise,” a legacy mascot character with a devoted following among long-time customers. Rather than redesigning around it, my role has been to work within that established identity — embracing its nostalgic, kitschy sensibility to create cohesive designs that resonate with their audience while elevating execution across every touchpoint.