Web Planning Web Site Planning The following questions have been developed to define the overall goals of your web site, including specific questions regarding content, look and feel, and function. Please answer each of the questions in a brief and clear manner. Please make any additional notes or comments at the end of the survey if necessary. Date* Date Format: MM slash DD slash YYYY Name* First Last Email* Message1. What is the primary message you wish to convey to your customers with this website?*2. What objectives and overall goals do you hope to achieve?*3. Who is your target audience? Is it different from your current customer profile? Please describe in detail.*4. Describe Your Audience*Business to Business (B2B)Business to Consumer (B2C)Investors5. How does your company differentiate itself from competitors?*6. What are the key reasons why customers choose your company?*Perception1. Use three adjectives (or more, if necessary) to describe how the website should be perceived by the user. (Examples: conservative/corporate, progressive friendly, formal, casual, serious, experts, humorous, service- oriented, professional, etc.)*2. Is this different than current image perception?*YesNo3. What do you feel is the biggest challenge in getting your image across to customers?*4. a.) Describe any visual elements or styles which can be utilized from existing marketing or collateral materials. b.) Describe any other design attributes, visual elements or styles you personally find appealing and would like us to consider when creating this new site.*5. List any URLs of websites you find compelling. What do you find most interesting about these sites?*6. List URLs of competitor websites and briefly state what you like and dislike about these overall sites.*Action1. What is the primary action you wish your target user to take from the main page of your site? (Examples: download, browse, move along specified path, email, order, explore, click button, call, etc.)*2. Are there other actions you wish the target user to take before leaving the site?*3. What actions should be made available from every page? (Examples: specific levels of navigation, log in/log out function, make purchase, search, etc.)*Content1. Will this site use existing content? If so, what is the source and who is responsible for approval? If not, will you be creating content in-house or using an outside provider?*Website* 2. Do you want assistance in organizing the content for maximum usability, or is it important to present the content via some existing structure/organization?*3. What informational elements do you wish to appear on every page within the website? (Examples: date, time, logo, copyright info, security info, privacy info, etc.)*4. Will you have pages whose content is driven from a database or other external source? Do you already have a database in place? Please describe in detail, including specific information about programs and software.*5. Will you have a need for any secured transactions—social security numbers, credit cards, or personal information? Please describe in detail.*6. Who will be responsible for maintaining site content and what is their comfort level with Web authoring technologies? Will content change frequently?*7. Would you like Creative Harvest to assist with updating content for you?*YesNo8. If the site collects information (such as keeping online event registrations, orders and credit information) who is responsible for processing this data? What is their comfort level with Web authoring technologies?*Marketing/Updating1. Briefly, what are your short-term marketing goals (in the next 2-3 years)?*2. How will this website help to meet your goals?*3. Do you have an existing or planned marketing strategy in mind to promote this site? What methods of distributing the URL already exist within the company? Please describe in detail.*4. What do you feel is your number one business challenge? (Examples: change image, increase customers, promote company, etc.)*Additional CommentsCommentsPhoneThis field is for validation purposes and should be left unchanged.